Shadowbox.loadSkin('classic', '/src/skin');
Shadowbox.loadLanguage('ru', '/build/lang');
Shadowbox.loadPlayer(['flv', 'html', 'iframe', 'img', 'qt', 'swf', 'wmp'], '/build/player');


var openShadowbox = function(player, content, title){
Shadowbox.init({skipSetup: true});     
Shadowbox.open({
		player:     player,
    	content:    content,
    	title:      title
    });
};